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Planning Guide - Brand Awareness

How To Build Brand Awareness Using Promotional Products

Whether you have a new business, or you’ve been around for a while, you can utilize promotional products to expand your audience, build brand awareness and develop brand loyalty with customers, clients and even employees. Use these tips to meet your business goals with cost-effective, high-impact promotional products.

Be Consistent

Before you order any promotional products, it’s important to have a clear brand identity. Make sure you’re using the most up-to-date logo and information that you want customers to have. A strong brand is important to help keep your organization successful and profitable. Studies have found that consistency in brand presentation can increase revenue by an average of 23%, which is why it is so important that all your branded materials are cohesive.

Be Bold

When choosing the types of products to use, think about what will most relate to your end consumer. Promotional products have such a huge impact because they are so diverse. The items themselves can range anywhere from pens and hats to business apparel and backpacks, and now even PPE and face coverings. You could even use recognizable brand name products to make your promotions more enticing. The possibilities are quite literally limitless. Creating one-of-a-kind products through personalization and creativity can go a long way to help people remember your brand for years to come.

Be Vigilant

Promotional products don’t just promote brand awareness, they can also help improve brand loyalty, and therefore increase repeat sales. When you give out useful custom promotional products, customers will be motivated to continue supporting your business and spread the word to extend your reach even further. Promotional products are the perfect thing to have on hand to give to anyone you come in contact with, whether it’s in-person or sent directly to their door. You never know when the perfect opportunity will present itself, which is why you always want to have fresh products to offer.

Don’t know where to start?

Pick products from categories that make the most impressions over their lifetime.

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40% of consumers who own promo products report that they have kept some for more than 10 years.

Promotional products are the most highly regarded form of advertising.

Households own an average of 30 promo products.

Promotional T-shirts generate 3,400 impressions throughout their lifetime.


Contact us today to find the perfect promotional products for your brand.

Build Brand Awareness Using Promotional Products

Use this guide to meet your business goals with promotional products.

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